LA Gear is back!

Fashion

LA Gear is back!

Iconic sneaker brand LA Gear is back, with a line of sneakers reviving many of the brand`s signature styles from the Unstoppable line, while updating some colors and materials. LA Gear-owner ACI teamed up with top indie retailer Sportie LA for the relaunch, with the Fire High (known for its fiery emblem), the Star Shooter High (B-ball on the tongue), the womens Flame High (with its twisted leather pattern, recognized as one of the brand`s most iconic styles), and the K.A.J. (which updates the classic shoe with a striking metallic silver and gold combo) among the styles brought back for the endeavor. The much-anticipated line releases today in-store and online only at Sportie LA, with select retailers entering the mix next month. "LA Gear is one of the classic heritage brands, and we`re staying true to that," said Sportie LA co-owner Isack Fadlon. "A few years ago, everyone was coming back, it was the thing to do. With LA Gear, we and ACI have chosen the timing, we didn`t fall into the trap of following suit." Fadlon added that the LA-centric theme is no coincidence: "ACI and Sportie LA are both based here, and the timing reflects a boon in fashion in Los Angeles. The city`s profile in that regard is rising so quickly, gaining stature in its own right." On a broader note, said Fadlon, "Based on early reaction, we`re confident about the level of energy this will bring to stores, consumers, and the industry as a whole." "It has been almost 20 years since these original LA Gear styles have been in the market, and we feel like it`s time to bring them back," said ACI`s Lance Jackson, Director of LA Gear Specialty Product. "It`s a project LA Gear is very confident and excited about!" In its second phase, the team will bring back the LA Lights, a trademark of the period, which will be available in kids, mens, and womens sizes. With four stores in the Los Angeles area, and a clientele that reads like a Who`s Who of fashion-conscious celebrities, Sportie LA is considered one of the chief influencers on today`s sneaker scene. In 2007, the company was listed #3 among Independent Retailers on Footwear News` Power 100. Fadlon himself has been ranked #44 in this year`s list of Top 100 industry players.

LA Gear

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