Fashion
Ray-Ban fans gather to celebrate re-launch of `Clubmaster` style
A-listers Blake Lively, Chace Crawford, Diane Kruger, Ed Westwick, Joshua Jackson, Kevin Bacon, Maggie Gyllenhaal, Penn Badgley, Robert Buckleyand the cast of MTV`s upcoming reality series, "The City," joined Ray-Ban in honor of the re-launch of their iconic shade, the Clubmaster, last night in New York City. The event included a blowout concert by today`s hottest indie artists, The Black Kids, Ipso Facto and White Williams, as well as a DJ set by Paul Sevigny. "Ray-Ban has always managed to somehow stay hip. They`ve kept the classic look, the classic style, the classic shape, and so it`s always been a cool, hip vintage thing," commented "Gossip Girl" star Blake Lively. Her costar Ed Westwick said, "It`s a classic cool thing ...a classic cool image. [Ray-Ban] is an 80`s rock kind of cool. It`s a part of music and a part of fashion and it brings it all together." The Bowery Ballroom, known for featuring the best emerging and breakthrough music artists, was packed with Ray-Ban fans celebrating the Clubmaster`s return to the fashion and music scene. Ray-Ban commissioned nine contemporary artists to record a track of their choice from the `50s or `60s that was considered boundary-breaking and imaginative at the time of its initial release. The recorded songs were pressed onto limited edition red vinyl singles distributed at the event with the A-side featuring the "remastered" versions and the B-side featuring the original songs. The album includes the Jacksonville quintet Black Kids performing Egyptian Shumba in their synth-pop sound along with the psychedelic rock version of You Don`t Own Me by the Ipso Facto and the hardcore hedonist White Williams singing I Hear A New World. Dean Chalkley, one of the world`s foremost music and fashion photographers, provides exclusive iconography for the project that captures the full experience of Ray-Ban Remasters project, starting with recording sessions in the studio and ending with live performances on stage. "They`re just kind of iconic you know? With the iconic shapes and the iconic photographs that have been taken of people wearing them. I have plenty of pairs myself and they just always look cool," said another industry icon, Kevin Bacon. The Clubmaster made its first appearance in 1986 taking reference from 1950`s Browline design. The style was embraced by a diverse range of genres, including beatniks, rockabillies, jazz musicians, silver screen stars, rock n` roll rebels and political activists alike. Today, with their simple but sophisticated lines and updated in new and exciting colors, the Ray-Ban Clubmaster has become a favorite of Hollywood`s most fashionable stars. The New York City Remasters event was the first installment of an international three-city concert tour; the second act of Ray-Ban Remasters will take place in Beijing (China) in early 2009 in Milan (Italy) in Spring 2009. Each event will offer a unique and exclusive liveperformance of the artists involved in Ray-Ban Remasters and their selected tracks.
Ray-Ban
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