Kohl`s to expand MUDD collection at great value

Fashion

Kohl`s to expand MUDD collection at great value

Kohl`s Corporation and Iconix Brand Group Inc announced a multi-year licensing agreement naming Kohl`s as the exclusive U.S. retailer - with license to design and produce - MUDD apparel, accessories, jewelry and domestics, beginning July 2009. This partnership expands Kohl`s current MUDD merchandise assortment in Kohl`s stores nationwide and Kohls.com. This exclusive agreement aligns with Kohl`s strategy of offering exclusive world class brands to shoppers nationwide. "We`re pleased the agreement with Iconix, one of our valued business partners, will enhance the MUDD brand`s presence in store and grow our portfolio of exclusive offerings," said Don Brennan, senior executive vice president for Kohl`s Department Stores. "While the economy remains challenging, we know our exclusive, world class brands are resonating with customers and giving shoppers one more reason to embrace Kohl`s as their destination for inspiring, relevant and affordable merchandise." The MUDD collection is fresh, hip, casual and offers on-trend colors, styles and washes at a great price. Kohl`s currently carries the brand`s girl`s and junior`s bottoms, footwear and jewelry. The collection will expand to include girl`s and junior`s apparel, intimate apparel, sleepwear, and accessories. Neil Cole, chairman and CEO of Iconix commented, "This partnership will transform MUDD into a total lifestyle concept and provide Kohl`s with yet another powerful national brand that has over 90 percent awareness. We have experienced the power of Kohl`s with our Candie`s exclusive license agreement which has been expanded into over 30 product categories across the store. We look forward to similar long term growth and expansion for the MUDD business." Kohl`s will lead the product design, manufacturing, production, distribution, sales and marketing of the MUDD collection. Under the agreement, Kohl`s does not have the exclusive rights to MUDD footwear. MUDD is the latest collection to be added to Kohl`s existing line-up of exclusive world class brands which includes names like Simply Vera Vera Wang, ELLE Contemporary Collection, Chaps, Abbey Dawn designed by Avril Lavigne, Candie`s, daisy fuentes, FILA SPORT and Food Network.

Iconix Brand Group Inc

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