Wrangler Brand extends its relationship with Dale Earnhardt Jr.

Fashion

Wrangler Brand extends its relationship with Dale Earnhardt Jr.

Dale Earnhardt Jr. will stay comfortable and stylish during 2009 with a continued relationship with the Wrangler brand. Today, the denim giant proudly announced it will once again be the official jean of Dale Earnhardt Jr. for a sixth consecutive year. The NASCAR superstar will continue to be featured across a range of high-profile consumer promotions and Wrangler marketing initiatives. “It`s been an honor to work with Wrangler for all these years, and this relationship has always meant a lot to me,” said Earnhardt Jr. “Wrangler has been a great supporter of my family, my teams and the sport. I couldn`t be happier that we`ll continue to build on the things we`ve already accomplished.” The Wrangler brand was the first apparel company to have a significant involvement in NASCAR beginning in the early 1980s as the primary sponsor of Dale Earnhardt and the legendary blue-and-yellow “Wrangler Jeans Machine.” In 2004, the Wrangler-Earnhardt collaboration was renewed with Dale Jr. and has since helped raise more than $175,000 for various charitable causes. The Wrangler relationship is Dale Jr.`s longest-running endorsement deal. “The Earnhardt name has always represented the core, all-American values that Wrangler embodies, and we are thrilled to be continuing that tradition,” said Craig Errington, vice president of Wrangler marketing. “Dale Jr. has been a wonderful partner, and as evidenced by his huge popularity, he continues to be a perfect representative for the Wrangler brand.” The Wrangler brand and Dale Jr. will work together in 2009 on promotional opportunities designed to enhance the brand`s profile. As the official jean of Dale Jr., Wrangler will continue to leverage NASCAR`s most popular driver in advertisements, in-store signage, product ticketing and consumer promotions.

Wrangler

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